Building a Digital Community for Impactful Connections

A dynamic online platform to unite swimmers, share experiences, and drive engagement.
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Context

Nadando Argentina is a non-profit organization founded by Matías Ola, a world-record swimmer committed to connecting people through swimming. The organization promotes social inclusion, sports, and environmental awareness, gathering a strong global community of swimmers, athletes, and supporters.
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Facilitate event management.
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Enhance membership, donations & products.
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Spread the organization’s purpose.
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Provide a space for community interaction.

Our solution

A strategic, high-performance digital approach designed to enhance visibility, drive engagement, and convert more customers.

Analysis & Research

We analyzed leading sports communities and non-profit engagement platforms to craft an intuitive experience, focusing on:
A structured, easy-to-navigate platform that simplifies event participation and membership benefits.
Seamless social features to enhance engagement and collaboration.
A visually compelling, mission-driven design to strengthen Nadando’s impact.

Wireframes in Low Fidelity

We mapped out the optimal content flow to:
Make event registrations simple, with a clear process for sign-ups and updates.
Ensure a smooth donation & membership system, highlighting exclusive benefits.
Encourage interaction, with feeds, discussions, and direct messaging.
Showcase products with a high-converting structure.

High-Fidelity Design

We designed and built a modern, conversion-driven website featuring:
A modern, engaging visual identity reflecting the movement and energy of the organization.
Community-driven content, highlighting real members and success stories.
Mobile-first optimization, ensuring accessibility on any device.
Clear CTAs & structured sections, making participation seamless.

Development with BuddyBoss

We built Nadando Argentina’s community platform using WordPress, implementing:
Full-featured event management.
Membership & donation system.
Interactive social network.
Activity feeds & group discussions.
Online store with exclusive products.

See the impact for yourself

At the core of our efforts lies a simple truth: we strive to simplify lives, and empower organizations to achieve remarkable results.
"When I discovered Programon, I began to see my website as a valuable investment rather than an expense. It enabled me to promote, sell, and manage events in ways I had never imagined.
Matias Ola
Founder

Frequently asked questions

We focus on implementing technological solutions that create a direct impact on your business.
What is Programon?

Programon is a marketing and technology agency. Simply put, we help you create strategies that allow you to acquire customers in a profitable, predictable, and scalable way, and we develop the necessary technologies to sustain growth as easily as possible.

How do I know that I will get a return on the investment?

We understand that return on investment (ROI) is paramount for our clients. That's why all our solutions are grounded in rigorous research, successful case studies, and our own proven experiences. At Programon, we don't just sell services—we implement the very strategies that have propelled our own growth. Our commitment to measurable results means we focus on strategies that deliver tangible benefits, ensuring that every dollar you invest is aimed at achieving significant returns.

Do you work with big or small projects?

Programon is committed to fostering technological advancement across the board. We work with international corporations, local businesses, and startups alike. Our ideal partners are those who recognize the critical importance of investing in technology to enhance their outcomes. Regardless of the size or scope of your project, our goal is to deliver transformative solutions that align with your strategic objectives, ensuring your business is well-equipped to navigate the challenges of a digital-first world.

Why is Programon my best option?

Programon isn’t just an agency; we're a committed growth partner that acts as an extension of your team, adapting to your culture and working alongside you to achieve your objectives. Our core values of curiosity, empathy, focus, and transparency guide every project, ensuring a transparent and focused collaboration. With extensive experience across industries and leveraging cutting-edge tools and strategies, we stand out for our ability to not only understand your unique business needs but also implement effective solutions that deliver tangible results. Choosing Programon means selecting a partner dedicated to optimizing every customer stage, from visibility to retention, helping you overcome challenges and seize opportunities for exponential growth.

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