Helping one of the biggest socks company in Argentina

Using strategy, creativity and technology to improve UX, conversions, AOV, acquisition costs and LTV.

Context

Ciudadela is one of the biggest socks & underwear company in Argentina. They contacted Programon to solve the following difficulties:

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Increase conversion rates. Turning more visitors into loyal customers.

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Boost average order value. Encouraging customers to spend more per purchase.

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Lower acquisition costs. Maximizing ROI on paid advertising.

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Attract more wholesale leads – Expanding their B2B business across the country.

Our solution

A strategic, high-performance digital approach designed to enhance visibility, drive engagement, and convert more customers.

Analysis & Research

Before defining our strategy, we conducted an in-depth analysis of Ciudadela’s current state, competitors' best practices, and customer behavior:

Reviewing customer insights and feedback.

Analyzing competitor strategies.

Evaluating industry-leading websites.

Subscribing to multiple email lists to study retention tactics.

Taking the affiliate program to the next level

Individuals can generate income by selling Ciudadela’s products without handling stock or logistics. To drive sign-ups and nurture leads, we created:

Opt-in page – Capturing interested sellers.

Listicle page – Educating prospects on benefits.

Landing page – Converting leads into active sellers.

Affliate system - Making management seamless

Generating high-quality wholesale leads

We launched an optimized landing page to increase leads.

Optimized for conversion (sign-ups)

Educational content to improve leads quality.

Clear communication to reduce inquiries.

Conversion Rate 🚀

16%

Creative Ads

We produced engaging ad creatives tailored to different audience segments, maximizing brand awareness and customer acquisition.

Audience-specific messaging – Tailored content to different customer segments.

A/B testing at scale – Continuous iteration to maximize ad efficiency.

High-impact visuals – Engaging creatives designed for conversion.

Increased CTR by

109%

Email marketing

We implemented automated email flows and targeted campaigns to drive sales, boost retention, and increase customer lifetime value—all with a low acquisition cost.

Personalized automation – Engaging at key touchpoints.

Cart recovery sequences – Reducing abandoned carts.

Upsell & cross-sell strategies – Maximizing AOV.

See the impact for yourself

At the core of our efforts lies a simple truth: we strive to simplify lives, and empower organizations to achieve remarkable results.

“We are very happy to have worked with Programon. They showed very good disposition, knowledge, and experience at all times. We will definitely work with them again in the future.”

Lucas Karagozian

Strategy director

Frequently asked questions

We focus on implementing technological solutions that create a direct impact on your business.

What is Programon?

Programon is a marketing and technology agency. Simply put, we help you create strategies that allow you to acquire customers in a profitable, predictable, and scalable way, and we develop the necessary technologies to sustain growth as easily as possible.

How do I know that I will get a return on the investment?

We understand that return on investment (ROI) is paramount for our clients. That's why all our solutions are grounded in rigorous research, successful case studies, and our own proven experiences. At Programon, we don't just sell services—we implement the very strategies that have propelled our own growth. Our commitment to measurable results means we focus on strategies that deliver tangible benefits, ensuring that every dollar you invest is aimed at achieving significant returns.

Do you work with big or small projects?

Programon is committed to fostering technological advancement across the board. We work with international corporations, local businesses, and startups alike. Our ideal partners are those who recognize the critical importance of investing in technology to enhance their outcomes. Regardless of the size or scope of your project, our goal is to deliver transformative solutions that align with your strategic objectives, ensuring your business is well-equipped to navigate the challenges of a digital-first world.

Why is Programon my best option?

Programon isn’t just an agency; we're a committed growth partner that acts as an extension of your team, adapting to your culture and working alongside you to achieve your objectives. Our core values of curiosity, empathy, focus, and transparency guide every project, ensuring a transparent and focused collaboration. With extensive experience across industries and leveraging cutting-edge tools and strategies, we stand out for our ability to not only understand your unique business needs but also implement effective solutions that deliver tangible results. Choosing Programon means selecting a partner dedicated to optimizing every customer stage, from visibility to retention, helping you overcome challenges and seize opportunities for exponential growth.